вторник, 13 августа 2013
18:34

DIY

уже скоро выйдет моя книга. хотя конечно зря я её съел

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понедельник, 12 августа 2013
16:29 

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13:52

DIY

уже скоро выйдет моя книга. хотя конечно зря я её съел

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воскресенье, 28 июля 2013
23:40 

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суббота, 20 июля 2013
23:22

уже скоро выйдет моя книга. хотя конечно зря я её съел
очень понравилась статья
немного пугающая, но правдивая



20.07.2013 в 20:29
Пишет  aretania:

да, мне надо работать
но я не могу

вот перевод того самого текста о поколении MeMeMe, поколении нулевиков
без вписок, которые позволили себе представители того же поколения, перепечатывая его в своих ресурсах

я перекладываю его к себе, потому что он важный, а я на днях недосчиталась дюжины важных текстов в архивах своего блога именно потому, что поленилась перепостить в свое время
все всё затирают, переходя на новые платформы
в частности, исчез великолепный цикл статей зубцовой о селективах в lam. бесславные ублюдки. тоже нулевики, наверное)))

короче, текст такой

читать дальше

автор:
JOEL STEIN (Time)

URL записи

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пятница, 19 июля 2013
18:15 

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17:41 

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понедельник, 08 июля 2013
17:23

уже скоро выйдет моя книга. хотя конечно зря я её съел
недавно в разговоре кто то у меня спросил "а что за прикол вести дневничок?"
и я не нашла, что ответить

меня например успокаивает

URL
13:58

уже скоро выйдет моя книга. хотя конечно зря я её съел
настроение как американские горки - то смеюсь, то плачу


со мной не соскучишься. неудивительно, что многие мальчики за глаза называли меня ебанутой)
хер поймешь че она плачет и почему смеется

:lol:

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11:31

уже скоро выйдет моя книга. хотя конечно зря я её съел
Правила бизнеса президента Disney Television Group Энн Суини

Энн Суини о любопытстве, умении принимать помощь, честности и телевидении
Свою карьеру на телевидении дочь учителей и обладательница степени бакалавра английского языка
Энн Суини начала на канале Nickelodeon, где проработала 12 лет в качестве ассистента, а затем руководителя отдела закупок.
В 1993-м Руперт Мердок позвал Суини на должность гендиректора FX Networks Inc. Там она запустила
основные кабельные сети компании — FX Entertainment и FXM, транслирующие фильмы компании FOX.
К Walt Disney Company Суини присоединилась в начале 2006 года сразу в должности президента Disney
Channel. Сейчас Суини курирует ABC TV, ABC Studios и Disney Channels, зрительская аудитория которых
составляет 431 млн зрителей в 166 странах. Ее прочат на место предправления Disney Media Networks
Роберта Айгера, который уйдет со своего поста в 2015 году. В рейтинге самых влиятельных женщин
по версии Forbes 2013 года 55-летняя Суини заняла 24-е место. Она замужем и имеет двоих детей.
Обучение и профессиональный рост очень важны. Самый эффективный способ обучения для меня —
попадание в наиболее некомфортные условия, когда я оказываюсь в совершенно новой ситуации.


Я вижу много женщин разного возраста, пытающихся быть кем-то еще. Я вижу, как они стараются
имитировать поведение, которое, как они думают, принадлежит успешных людям. Попытки быть самым умным человеком могут очень быстро привести к поражению.
Неважно, участвуете ли вы в шоу или строите бизнес, успех часто достигается желанием быть лучшим игроком в команде.

Фраза «я не знаю» — это признак честнейшего человека. Иногда, чтобы найти ответы, вам нужны вопросы.

Мой главный совет заключается в том, чтобы быть готовым принимать помощь. Не верьте, что вы
можете сделать все сами, потому что вы не можете. Принимайте помощь

Телевидение как технология всегда развивается. Взгляните на прогресс в технологиях: это путь от
кинескопа до домашних кинотеатров. Эта индустрия никогда не была статична. Вот что вдохновляет меня.

Мать всегда призывала меня искать не новое рабочее место, а новые идеи, которые помогли мне открыть в себе новые творческие грани.

Смело идите вперед и открывайте не только новые идеи, но и новые технологии, и думайте, как они могут быть полезными в вашем деле.

Вам нужно понимать свой контент и свои цели, знать, как правильно оценить возможности и быстро их реализовать.

Создавайте то, что будет следующим.

Прелесть ТВ-индустрии в том, что каждый день всегда иной. Я никогда не скучала на работе, и знаю, что этого никогда не случится.

Мне кажется, я была удачлива, но никогда этого не понимала. Я просто думала, что получила ответственную работу
в молодой компании со свежими взглядами на бизнес. Я и понятия не имела, как ею управлять.
Но благодаря именно такой ситуации мне удалось всему научиться.

Я всегда двигалась вперед благодаря своему любопытству. Оно приводит меня к новым идеям, новой работе, новым открытиям.
Чтобы иметь влияние, необязательно иметь власть.
Сегодня социальные сети являются очень важной частью моей работы.
Вы должны понимать людей, понимать, что их волнует.
Вы должны понимать мир, который вас окружает.
Любопытство зажигает людей.
Никогда не будет конца вопросам «Что если?» и «Почему бы и нет?»
Я никогда не избегаю вопросов. Задавайте вопросы. Слушайте, что вам отвеча
Читайте подробнее на Forbes.ru: www.forbes.ru/forbes-woman/zhenshchiny-v-biznes...

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01:17

уже скоро выйдет моя книга. хотя конечно зря я её съел
приятно, что по моему макету сделали вывеску.
обидно только, что сделали не у нас, а втихоря у других.

даже и не знаю.. хорошо ли, плохо





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01:14

уже скоро выйдет моя книга. хотя конечно зря я её съел
конечно сказывается общение с теми, кто ужасно настроен
и вот я опять думаю, что все тлен и тля
и как надоело быть скупой жадюгой, ревнивицей, которая хочет, чтоб было все как было
а нужно ведь наоборот - только вперед!
только всегда вперед
радоваться и радовать, ну что ж ты... эх


с другой стороны радоваться то есть чему.
за пару месяцев я скинула почти 9 кило.
и что же может быть прекрасней.
если б только это не было связано с тем, что я слишком много нервничаю и почти не ем*(


все хорошо


всегда помни про здесь и сейчас.


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пятница, 21 июня 2013
23:06

уже скоро выйдет моя книга. хотя конечно зря я её съел
больше никогда такого не пиши, пожалуйста

@темы: мое лето

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вторник, 04 июня 2013
13:56 

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понедельник, 03 июня 2013
20:15 

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14:55 

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14:38

уже скоро выйдет моя книга. хотя конечно зря я её съел
How to Structure a Creative Agency
Thursday Bram | Business & Finance | January 22nd 2013

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Comment

One of the key decisions in establishing a creative agency is how to structure it. When you’re working on your own, structure doesn’t matter very much. Dividing your workload, even just between administrative work and client work, doesn’t seem to matter overly much when you’re the person who will need to do all of it, no matter what divisions you come up with. But when you may wind up with several people working on client projects and perhaps even an assistant on the administrative side of things, you need to be very clear on who is responsible for what.
The danger of not clearly establishing structure is that you can easily wind up in situations where you need to pay someone for time in which they did no work or did the same work that another person had already completed. Putting a solid structure and clear workflow in place that shows how different tasks pass through your business processes are necessary for an agency to grow.
Who Has the Authority?

This seems like an easy question: it’s your agency, so you’re in charge. But there are some nuances that you need to resolve, even assuming that you’re always going to be at the top of the pile. It’s worth considering, by the way, that you may not always be the big kahuna.
You can reserve the right to go over every single little decision yourself, but that sort of micro-management rarely works out for the best.
Many successful agencies are the result of a partnership — two or more experienced freelancers banding together to take on bigger projects is a relatively common starting point for agencies. In such cases, you need to define your areas of responsibility right off the bat. If one person is in charge of bringing in client work, directing projects, or handling the books, they need to have the authority to make decisions in their area of expertise without problems from other partners. But those partners also need reassurances that one person can’t dominate the agency.
For those people brought on after the agency’s founding, structure will be more a question of responsibility than authority. The person in charge, after all, is always in charge. But you need to make it clear how much authority each person has in her area of expertise. You can reserve the right to go over every single little decision yourself, but that sort of micro-management rarely works out for the best. Successful agencies universally delegate certain types of decisions so that the boss is freed up to focus on the tasks that only he can handle.
If you aren’t already comfortable with delegating decisions (or even entire assignments), it’s a skill well worth practicing. You may still be in the early stages of considering how your agency might run, but make a point of identifying tasks that you don’t have to do yourself or decisions that someone else can make.
As soon as you have someone else working for you, even if you’re just starting out sub-contracting some small part of a bigger project, start practicing handing over a limited authority for that small piece. Delegating is a skill and it is one that every agency owner needs to have.
Your Structural Options

There are several creative companies that have announced that they employ a flat hierarchy — that there are no bosses. It’s an appealing option, but one that is particularly difficult to implement. You need an entire team of people who can handle working under their own direction and if everyone could do that, they’d all be freelancers.
For most agencies, structure and hierarchy is important. You do need to customize your structure to your own preferences and the abilities of the people who you will work with, but there are some key questions that you’ll need to resolve.
Project versus piecemeal: The question of how to divvy up the work is first a question of whether you’ll hand an entire project over to one person on your team or if you’ll divide off certain chunks to different individuals.
Part of this decision will depend on the types of projects you plan to take on and how easy they are to divide up. In many cases, separating out tasks means efficiency, because one person can repeat the same type of work over and over again quickly. But there’s also the question of ensuring that no one in your agency is sitting around waiting on work from anyone else.
Communication options: The different communication requirements of an agency depend on whether everyone is in the same office, in the same time zone; or merely on the same planet. How easy communication is for two people in your organization will impose requirements on whether you can have a soft hierarchy, where everyone can get in touch with everyone else, or if communication has to go through channels.
Accountability: As the person in charge, you may have to make someone else accountable for a bad decision. It’s tough to do, but putting out clear expectations in terms of responsibility and authority often reduces such issues. You may not need to specify the consequences of a screw-up specifically, but you do need to reduce the chances that everyone in the agency will suffer from such a situation.
Client access: If you want to be the sole face of your company, then you have to make all communications with the client go through you. That can be a tough proposition. The alternative is laying out when and where your team can contact clients. In turn, that can mean that you need to train your team to communicate with clients the way you would.
Evolution: Your structural requirements when there’s just you and a single other person working for your agency will be very different from what they are when there are five team members, or ten, or twenty. You need to make sure that there’s a mechanism for evolution built into your structure.
Put Everything in Writing

As you’re working out the structure that your agency will run on, take plenty of notes. While it’s tempting to assume that not only will you remember to tell everyone you work with each detail but that they’ll also remember everything, it’s rare that every person at an agency turns out to have perfect recall. Depending on where your agency is based, you may also actually have a legal obligation to put certain things into writing.
Contract: With each person who works with your agency, you need to write out a specific contract. For any employees, you need an employment contract that lays out both their responsibilities and their benefits.
For freelancers and contractors, you need a contract that sets out something similar. This is one time that you’ll find it beneficial to go to a lawyer to draw up the contracts, even if you just get a template that you can use over and over again.
An employee handbook: Writing out a handbook for employees (and possibly one for contractors, as well) will save you a lot of work in the long run. Most importantly, it saves you from having to recite all the information included in it to new hires. But a handbook can also protect you legally by making sure that everyone who works for your agency has access to the policies that you make decisions under. That can actually resolve a lot of legal issues, like accusations of an unfair firing.
Your own reference documents: You’re going to have a lot on your plate when running a full-fledged agency. Don’t put yourself in a position where you have to remember all of these details — rather, create some reference materials that you can follow. It will save you time and stress in the long run. From a written workflow to an owner’s manual for your agency, don’t be afraid to write your own reference materials.
Check In on Your Structure Periodically

Even after your agency is fully established and things seem to be going along perfectly, it’s important to check how things are proceeding. There may be small tweaks to your system that you need to make — and it’s always best to catch small things as soon as possible.
You may also find warning signs early on that you’ll need to bring in another person: if the structure is solid but things have slipped through the cracks, it may mean that everyone just has too much on their plates. Unfortunately, it may also mean that there’s a bad apple in the barrel. In either case, examining where the problems are can tell you if you need to start hiring (and if you need to let someone go first).
A few times a year is often enough to review how your agency is functioning, at least in terms of structure. Quarterly discussions with each person who works with you, plus a look at how efficiently the agency is completing projects is usually enough to bring any potential issues to light.

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14:36

уже скоро выйдет моя книга. хотя конечно зря я её съел
Top 15 Books for Improving Your Freelance Business


As a freelancer, I often forget that there are valuable books out there in addition to all of the online reading I do. Recently, though, I’ve taken back up the art of reading a book, rather than just blog posts. And I’ve found a world of knowledge I had been sorely missing.
The following list of 15 freelance business books are ones that I would recommend for any freelancer to own. A few are industry specific, but most are ones that freelancers in any field can benefit from, whether you’re a graphic designer, freelance writer, or specialize in another niche.
The range in the topics below include general business advice, freelance lifestyle advice, marketing advice, and more. I have to admit that I haven’t read all of these, but the ones that I have not personally read come with the highest recommendations.
It’s time to fill your Kindle (or favorite E-reader) with top-notch freelance books.
Rework

This New York Times bestseller by Jason Fried and David Heinemeier Hansson is one of the best out there for anyone looking to streamline success in freelance business, especially if you are not familiar with the authors’ blog 37signals.
Rework is not a new publication, but it is one that has to be included in this list simply because of its powerful message: stop worrying about fluff tasks that don’t bring in the income. Instead focus on the important, money-making tasks. It’s a book that throws out business rules and replaces them with highly productive tips and advice.
The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich (Expanded and Updated)

When we begin our freelancing careers, we all imagine ourselves on a beach, drink in our right hand, and our laptop sitting idly in our beach house. After all, in this wonderful fantasy, we only have to work a few hours a day, right?
According to the author of 4-Hour Workweek, Timothy Ferriss, you can create a business model that allows you to work only a few hours a week. Learn how to outsource work, eliminate email, get rid of up to 50% of your work, and basically live like a retired successful freelancer.
Creative Inc.: The Ultimate Guide to Running a Successful Freelance Business

The authors of Creative Inc., Meg Mateo Ilasco and Joy Deangdeelert Cho, are both successful freelancers themselves, so the advice they give in this book on how to freelance is quite practical. If you are just starting out with freelancing in any creative field, this book gives a good overview of different aspects of your business you need to consider, such as pricing jobs and balancing work and personal life.
Experienced freelancers may find this book to be a bit too basic, but for those who want to learn how to find freelance work and build their business, this freelance book is an excellent place to start.
Business and Legal Forms for Graphic Designers (3rd Edition)

While this one has been out for a couple of years now, it is still one that both beginning and experienced graphic design freelancers should keep in the office. Eva Doman Bruck and Tad Crawford provide more than enough forms that graphic designers may need in a business, including lease agreements, estimates, copyright application, letter of interest, and much more. Plus, it comes with a CD-ROM for both Mac and PC users that is filled with legal form templates.
Craft, Inc. Revised Edition: The Ultimate Guide to Turning Your Creative Hobby into a Successful Business

For those freelancers looking to sell their crafts, Craft, Inc. by Meg Mateo Ilasco, an entrepreneur herself, provides the help needed for turning a hobby into a business. Meg covers topics such as writing a business plan, tax considerations, starting an online shop, social media marketing, and much more. Those freelancers who have been running a crafting business may find this book too basic, but this is perfect for those just getting started.
The Freelance Business Funnel from Rockable Press

This is one book every freelancer should buy today. If you find yourself making awesome hourly wages, but you are still struggling to pay the bills or find enough time for a personal life, then this book is a must! The Freelance Business Funnel by Skellie, a former editor of FreelanceSwitch, is packed full with actionable advice on how to market your freelancing business through blogging so that clients contact you, not the other way around.
She also gives tips on how to earn passive income with partnerships, advertisements, and products you create from your services. Learning the sales funnel will definitely help you improve your freelancing career, and this is one must-have book to better understand this term.
Freelance Writing Jobs: 101+ Online Writing Jobs!

As a freelance writer myself, I know that you can simply go online and find your own freelance writing gigs. However, I also know how much of my precious time this took when I was first starting out in my freelance writing business. Lee Mellott does an excellent job of compiling 101+ places to find writing jobs online. She also includes short snippets of advice for beginning freelance writers, but really the big takeaway from this book is the list of writing sites.
Published in October of 2012, you do not have to worry about any of the resources being obsolete yet, and at such a cheap price, I’d definitely advise both newbies and those who are looking for new income resources to purchase this book.
Best Business Practices for Photographers, Second Edition

Whether you want to learn how to be a freelancer photographer or are simply wanting to grow an already established business, this book by John Harrington gives lots of advice in every area of photography, from client interactions to licensing and more. He even gives advice on how to break away from staff photography to become a freelancer photographer.
13 Ways to Get the Writing Done Faster: 2 Pro Writers Share Their Secrets

As successful writers themselves, Carol Tice and Linda Formichelli provide practical advice on ways that freelance writers can speed up their writing process. If you are one of many writers that produce quality content but struggle with time-management in writing, then this freelance book is one you’ll definitely want to purchase. It’s a fast read and the tips are easy to understand and implement right away.
The Shut Up and Shoot Freelance Video Guide: A Down & Dirty DV Production

This is an excellent book for freelance videographers, as it covers both production advice and other freelance tasks such as dealing with clients. Anthony Q. Artis writes in a witty voice, so this book is a fairly easy read. Freelancers who create video for hire will want to carry this book with them as the cameras are up-to-date and the advice for planning a production is priceless. It’s like going to film school without having to pay the high cost.
Creative Workshop: 80 Challenges to Sharpen Your Design Skills

For freelancers in the creative design field wishing to refine their skills, this book from David Sherwin gives 80 exercises designed to improve creativity and time on task. The exercises are for a variety of media and designed to be completed within certain time frames.
Graphic designers, web designers, and other creatives in the commercial field of design will especially benefit from these challenges, as they will help increase productivity within a certain time period and improve problem-solving skills vital to any freelance designer’s career. There is also a section with some valuable graphic design inspiration sure to boost your creativity!
99 Ways to Flood Your Website with Traffic

While freelancers advanced in online marketing may find this book too basic, those who struggle with where to begin in marketing their website will definitely benefit from this book by Jack Mitchell. Plus, along with this book, you also receive two pocket guides – one on do’s and don’ts for buying traffic and another on how to monetize your traffic.
15 Marketing Trends In 2013: And How Your Business Can Use Them

With Rohit Bhargava as the author, this book is one that any business owner or freelancer can use for planning their marketing ploys for the new year. Rohit is an expert who led marketing strategy for Olgilvy and Leo Burnett, and his expertise shows in this book.
Free of fluff, this book is packed with valuable information, such as the top 15 marketing trends to focus on in 2013 and how to implement them. Bonus content such as trend reports, Rohit’s first best seller Likeonomics, and much more are also included.
Internet Marketing, 8 Key Concepts Every Business MUST Know: The Most Concise and Practical Guide to Internet Marketing Available

This is another excellent marketing book that freelancers can read in a relatively short amount of time, but it is one you will want to keep on your shelf. Short but concise, this book by Jon Leland is stuffed with advice that you can start implementing right away. However, Jon doesn’t try to give false hopes of seeing dramatic results right away. He is refreshingly honest, yet inspires those who are new or struggling with marketing that they can successfully use Jon’s advice in their freelance business immediately.
The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue

This newest edition of this book includes a forward by Chris Brogan, New York Times bestselling author, along with updated content on Google+, SEO, and more. From the president of the Zen Marketing Group, Shama Kabani, this book is once again one of the best for any freelance business wanting to learn how to leverage social media to boost their marketing. For freelancers, it is an excellent tool for learning how to use social media smarter, not harder, saving valuable time to use on more important money-making tasks.
Are there any excellent books you as a freelancer would like to rave about? Tell the rest of us about it in the comments below!

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воскресенье, 02 июня 2013
23:07 

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21:38 

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